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A Social Media Review Leaves You Posts Everyone Can Read

For the marketing team that posts every day and wants every follower to get the joke, the offer, and the announcement, including the followers who'll hear it rather than see it.

What We Keep Finding

Your funniest post of the year is a screenshot with the punchline in the pixels. A follower using a screen reader hears "image". The offer post? "Image." The big announcement? "Image." Social feeds are the most image-heavy thing most brands publish and they usually get none of the care the website gets.

On your own site the answer to a picture of text is real text, and on a platform there is not one, because you cannot put real text into somebody else's image renderer. So this is one of the few places where our standard advice inverts and alt text becomes the only route. Which makes getting the alt text right matter more here than anywhere, and there is a trap in it. The post caption sits directly beside the image, so alt text that repeats the caption makes the feed say the same sentence twice in a row. Alt text on social should carry what the picture adds, not what you already wrote underneath it.

The rest of the habits are small and learnable. Captions on every video, and a real check of them, because platforms auto-caption by default and an auto-caption is a draft. Hashtags in CamelCase so a screen reader can find the words inside them. Emoji as seasoning rather than as sentences. And no fancy Unicode fonts, which get spelled out character by character or skipped entirely, because those characters are not letters as far as a screen reader is concerned. Your team can learn the whole set in an afternoon.

One fact for a particular kind of reader, and then we will leave it alone. Say you are a US public entity. A school district, a city, a public university, or a healthcare provider taking federal money. The federal rules that now cover your website carve out social media posts made before your compliance date. An exception like that only makes sense if the posts after it are covered, and they are. Those dates are April 26, 2027 and 2028 for public entities, and May 11, 2027 and May 10, 2028 for federally funded healthcare. Your marketing calendar reaches those dates well before your redesign does.

What We Check

Review your recent posts across platforms the way a screen reader reads them
Check image posts for alt text that carries what the picture adds, without repeating the caption
Test video posts for captions that hold up with the sound off
Audit hashtag, emoji, and Unicode font habits that scramble the read-aloud
Leave your marketing team a per-platform practice sheet they can post by

What You Get

Every service on this site runs the same three-pass engine: an automated scan, an expert review of all 55 WCAG 2.2 A and AA rules, and a hands-on session with a professional blind screen-reader user. You get one report with every finding screenshotted, ranked by user impact, and linked to its fix. Your team fixes, we verify: the re-audit is half price within 3 months.

The format is not a mystery either. Read the sample report before you spend anything.

The Honest Limit

One honest limit. The platforms control their own players, apps, and interfaces, and nothing we review changes how any of that behaves. What we review is your content practice, so the posts, the templates, the habits your team repeats a hundred times a month. That is the part you control, and honestly it is where nearly all of the difference lives anyway.

What It Costs

Rapid Audit: $499, up to 10 pages you pick, report in 5 business days. Standard Audit: $1,499, up to 25 pages in 10 business days. Flat rates, no discovery calls, and a real blind screen-reader user on every engagement. Pick your pages. We bring the humans.

Order your audit Run the free scan first

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