Services · Content & media

An Alt Text Audit Reads Every Image on Your Site Out Loud

For the owner who wants to know what their images actually say to the customers who cannot see them, page by page, in plain findings.

What We Keep Finding

Presence is the easy half. Quality is the audit, and our own data says so in numbers. We graded 356 of the 432 published fix techniques by how much of each one a machine can settle, and a missing alt attribute is one of the 10 a machine handles outright. Judging whether the alt text is any good is in the 118 no tool reaches at all. That grading is ours rather than anybody else's, and it is the clearest statement of this product's reason to exist that we have.

So a scanner will tell you an image has no alt attribute, and a decent one will raise an eyebrow at "homepage-banner-final-v2", because a file extension is a shape a machine can spot. What no tool decides is whether "product image" was the wrong three words for that particular product, or that the chart announcing your best quarter announces nothing at all. We read your image library the way your blind visitors do, page by page, image by image, listening to what each one really says.

Three judgements come up over and over, and all three go the opposite way from what people expect. Alt text that repeats the sentence sitting right next to the image should be empty, because otherwise the page says the same thing twice in a row. A picture of text is not fixed by describing the text in the alt attribute, since the rule about images of text wants real text on the page. And there is no maximum length anywhere in the standard, whatever you have been told. So the honest answer for a complicated image is a short alternative plus a longer description somewhere a reader can go and find it.

Then the two cases nobody publishes. A logo that is also a link needs alt text naming where the link goes rather than describing the logo. A logo is also exempt from the contrast rules altogether, so nobody should be raising a finding about your wordmark. And a CAPTCHA needs alt text describing what the thing is for rather than what it shows, plus a second version that works through a different sense. We meet both on almost every site.

What We Check

Read every content image page by page, the way a screen reader would
Judge the alt text itself, so whether it is true, specific, and worth hearing
Flag images whose alt text repeats the words already beside them
Check functional images, so linked logos, icon buttons, and image links
Separate images of text, which need real text, from images that need a description
Review charts and complex images for an alternative that carries the same facts

What You Get

Every service on this site runs the same three-pass engine: an automated scan, an expert review of all 55 WCAG 2.2 A and AA rules, and a hands-on session with a professional blind screen-reader user. You get one report with every finding screenshotted, ranked by user impact, and linked to its fix. Your team fixes, we verify: the re-audit is half price within 3 months.

The format is not a mystery either. Read the sample report before you spend anything.

The Honest Limit

One honest limit. We do not rewrite the alt text for you. The report shows every failing image with what is wrong and what a real description would need to cover, and your team writes the words, which is right because your team knows what the picture is for. Chances are pretty good the worst offenders all share one template slot, so the fix list runs a lot shorter than the finding count.

What It Costs

Rapid Audit: $499, up to 10 pages you pick, report in 5 business days. Standard Audit: $1,499, up to 25 pages in 10 business days. Flat rates, no discovery calls, and a real blind screen-reader user on every engagement. Pick your pages. We bring the humans.

Order your audit Run the free scan first

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